5.Social Marketing

5.Social Marketing
Social marketing can be tricky.  It’s not enough to simply build large lists of followers and send your links to them. People will eventually tune you out if you don’t post things that are interesting to them.
You must cultivate your friends lists carefully. Don’t spam them to death with commercial posts. Instead, be sure to send them fun and useful information on a regular basis. Eventually, they will start to look forward to your posts, and they will notice them. This will make your social marketing much more effective, so your posts will get more traffic when you do make commercial posts.
The two best sites for general social marketing are:
http://www.facebook.com
http://www.twitter.com
Both sites DO allow marketing, but you should be sure not to overdo it. If you get complaints, you could still be banned.
Safelists
Another form of marketing that many marketers have abandoned is the safelist. A safelist is an email marketing list that is usually free, but may be paid. You join the list, and you are allowed to send your own mailings out to the other people, and they can send their offers to you.
Safelists are considered useless by many people, but the fact is, they can actually be extremely lucrative in some niches, especially business and marketing. It can be tricky to find the best way to monetize a particular safelist, but once you do, they can definitely send some traffic and money your way!
Check out:
http://www.safelist.com
http://www.mymadmailer.com
http://www.elitesafelist.com

Feeder Sites
Feeder sites are pages that are hosted on various free hosts and web 2.0 sites around the web that can attract search engine traffic and funnel it to your site in the same way as article marketing.
There are many different types of sites you can use for this purpose. Some sites allow you to build simple pages, while others let you build free blogs or full websites.
When using feeder sites, you must be sure to base all of your pages around keywords, just like you do for your own site and for your articles that you submit to article directories. Don’t worry about these pages outranking your own site. They may, but remember, you’re funneling that traffic to your own site, anyway. Plus, wouldn’t you rather have 6 pages that you control on the front page of Google rather than just one? This is possible if you create a lot of different feeder sites on various hosts!
Some sites to try include:
http://www.squidoo.com
http://www.hubpages.com
http://www.xanga.com
http://www.weebly.com
http://www.zimbio.com
http://www.wetpaint.com
http://www.bukisa.com
http://www.xomba.com
These are just a few of the most popular sites. There are hundreds of sites out there that can be used for building feeder sites and pages. Don’t forget some of the free blog sites like Blogger.com and WordPress.com. These can be very useful for pulling in search engine traffic and funneling it through to yours.
Remember, these pages can help you dominate the search engines, helping you control even more of the traffic in a niche!

 

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