Google 2012 strategy !! JUST A FEW TIPS !!
• Check your links
This goes for both internal and external links. Over time links can break, due
to the closure of websites, change of page address etc. By conducting a health check of all of your
site’s links and removing any that are broken, you can provide a better user experience for visitors,
and avoid any negative points from the search engines.
• Plan a content marketing strategy
If you don’t already do so, why not let 2012 be the year that
you discover the benefits of content marketing? Think about what information and expertise your
business has that you can usefully share online. Creating articles, blog posts, reports and other
forms of content can provide extra value to web users, and extra traffic and enhanced search
visibility for you.
• Revamp the content on your website
With the launch of Google’s Panda update earlier in 2011, the quality of your content became even more important in 2012. Search engines are
actively looking for content which is high quality and value for their users, so make sure that’s what you give them.
• Improve usability and web design
Another element of websites that search engines are getting more proficient at interpreting is the ease of use of your website with regards to things like visual
design and navigation. This will be more important than ever in 2012. Try to explore your site impartially, and ask if there’s anything that you could do to make it easier to use and more enjoyable for users.
• Keep an eye on SEO trends
The search engines are constantly evolving their approach to the web, so you should do. Good SEO depends upon keeping abreast of any changes by the search
engines, interpreting them and then acting. Make sure you’re aware of the latest changes in 2012.
• if you don’t have an online store, you need to establish one ASAP
• make sure that your website is optimized for mobile
users. With the proliferation of smartphones and tablets and the subsequent rise in browsing and
buying on mobile platforms, you simply can’t afford to be behind the eight ball on this one.
• Content will remain king.
If Benjamin Franklin were alive today, he’d undoubtedly put “good content” alongside death and taxes on his shortlist of life’s certainties. Master the art of publishing great content, and your business will grow.
In an ever-changing online landscape, content will always be king. Even as the delivery mechanisms constantly evolve (desktops, laptops, smartphones, tablets…what’s next?), it’s content – not the platform through which it’s conveyed – that engages. Content is the catalyst that tears down the walls of communication between your company and your customers. It’s what transforms your brand from a logo to a living, breathing entity that human beings can relate to. It’s what keeps people coming back to your site time and time again. If you conquer only one area of business promotion in 2012, make sure it’s publishing top quality,
original content that’s invaluable to your customers.
• Adding Video Can Improve Your Site Ranking
Google’s algorithm changes have affected many online businesses in 2011. While these updates
were meant to improve the user’s experience, they resulted in loss of traffic (and lost revenue) in
many cases. The Big 3 search engines (Google, Yahoo, and Bing) are now giving higher rankings
to websites which include video content.
If you want your site to rank well, you simply cannot afford to ignore adding this medium to your
online offerings. Doing so can help you increase your traffic and page views dramatically.
• Internet Users Like Watching Videos
Another good reason for adding videos to your website is that some people prefer to watch a video
rather than scroll through one or more pages of text on your site. Offering information in a video
format is an easy way to convey your message to your site visitors and to keep them on your
website longer. If you’re looking for ways to make your site sticky, you will definitely want to
consider adding one or a series of videos to your site.
• Internet Users are More Likely to Share Videos
Not only can adding video to your site make your own site sticky, but people who view the videos
are more likely to share them with other people they know. Think of this as a promotional tool for
your business. You can add tags with keywords to the video as well, which gives you another
opportunity for content that search engine crawlers can index.
• Videos Will Increase in Popularity
The online video market is a growing one, and this medium will be featured in approximately 30%
of all online ads within the next five years, according to Borrell & Associates. If your goal is to
catch the wave of video marketing as it is building instead of after it has already crested, you’ll
want to start adding videos to your site in 2012 and continue this strategy going forward.
Not only is using videos on your site an effective way for you to share information with your site
visitors and potential buyers, but you will be establishing yourself and your business as one which is a forward thinker and in step with the times. As a marketer, can you really afford to miss out on any opportunity to interact with the potential buyer? You really can’t, and you owe to yourself and your business to present information in a way that buyers will find appealing.
What you need to know about video in 2012 is that this medium is not going away and that it is set
to grow exponentially. You need to plan to add it to your website now so that you can catch the
wave and ride it to online business success!
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